Transforming ideas into realities
I Specialise in Product design and design systems.
I’m currently crafting extraordinary experience for users at Entain as a Product designer
My Design Philosophies
Collaborative, process-driven, & curious
Co-creating Solutions
I involve stakeholders early and often to understand needs, ideate solutions, and gather feedback.
Documenting Systems
I create detailed documentation around all phases of the design process.
Always Asking Why
I approach every project with curiosity to uncover hidden insights and make new discoveries.
Selected Work
Case Studies
Here are some examples of work I have done bringing ideas to fruition by working collaborativly and shipping quickly from 0 to 1.
Designing for Scale: Dice Design System
A global Multi-brand, Multi-product design system built from the ground up. Unifying 40+ white-label brands under one scalable system using Figma Variables, design tokens and theming logic.
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Foxy Box: Games perks for players
Foxy Games is one of the most exciting standalone products that started in 2015 on mobile and desktop, aiming to leverage Foxy’s strong brand identity to drive cross-selling from bingo to casino.
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Icon Design
Icon design for the theme park library which is going to be part of dice design system. Creating clear, consistent, and scalable icons that enhance usability while maintaining strong visual harmony across products.
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CRM: Unified AI Platform
In this addresses gaps in existing CRM systems by enabling personalised insights, streamlined campaign management, and clearer alignment with organisational goals.
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Backend Design system
In this addresses gaps in existing CRM systems by enabling personalised insights, streamlined campaign management, and clearer alignment with organisational goals.
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Human-centered Product Designer
I apply HCI principles to design products that align with real human behaviors, cognitive patterns, and usage contexts. My process focuses on reducing cognitive load, improving usability, and creating intuitive interactions through research-backed decisions.
I translate user insights into clear interaction flows, accessible interfaces, and meaningful feedback systems. This ensures the product feels effortless, learnable, and efficient for end users.
Designer. Sketcher. Storyteller.
I design scalable, accessible experiences that bring clarity to complex products. With a strong foundation in design systems and empathy-led thinking, I focus on building solutions that work for both users and teams.
Namaskar, I’m Gayatri 👋
I’m a product designer with a background in software development, where my curiosity for understanding users and solving problems led me into UX. Over the last three years, I’ve been shaping thoughtful, user-centred experiences while working on complex products at scale.
I currently specialise in Design Systems and Design Ops, bringing structure, consistency, and accessibility to products at Entain. I enjoy working behind the scenes—defining foundations, aligning teams, and turning ambiguity into clear, scalable design solutions rooted in real user insights.
Outside of work, I express my creativity through sketching, doodling, and visual storytelling. I believe every design has a story, and I love using visual thinking to communicate ideas, connect with people, and keep learning as I grow as a designer.
